What if the real secret to thriving as a woman in business isn’t only about taking care of ourselves? What if it’s also about taking care of each other?

If you’ve ever felt like your business isn’t getting the kind of referrals you know it deserves, you’re not alone. Many entrepreneurs struggle to communicate what they do in a way that sticks. The good news? You can change that with a few simple shifts in how you talk about your work. These three strategies will help you make it easier for people to remember you, understand what you offer, and refer you with confidence.

An overview of why Kerry Ramsay wrote the book "Helium: Leveraging the Power of Community to Lift Yourself and Others."

Small talk helps establish comfort, trust, and connection so you can eventually get to the deeper exchanges where relationships (and opportunities) really grow.

Nothing builds trust, credibility, and connection quite like showing up in person. When you walk into a room—whether it’s a networking event, a client meeting, or a mastermind retreat—you bring an energy that no digital message can fully capture. Your tone, your body language, and your authentic presence leave a lasting impression.

Are you using your business connections only to climb? Or are you also reaching out, lifting others, and creating space where everyone can rise?

A women-only networking group isn't about exclusion. It’s about creating a space for intentional expansion where women can grow, lead, and thrive.

5 Tips for Remembering Names at Networking Events

What stage of networking are you in right now: awareness, affiliation or activation?

A cash mob is a community-driven event where people gather to support a local business by spending money there on a specific day. The goal is to boost small businesses and strengthen local economies through collective purchasing power.

So often in business, women get stuck in the old mindset that success is a zero-sum game: if one person wins, someone else has to lose.

When we spend time with people who constantly challenge us to be better, we raise our own bar. This is the Halo Effect.

In today's small business world, "survival of the friendliest” challenges the old-school idea of empire-building at all costs.

Looking for ways to intentionally leverage your business network? Consider the 3-pronged approach of awareness, affiliation and activation.

It's time to step out from behind-the-scens and bring main character energy to your life and business.

Find out your networking horoscope based on your unique personality and character traits.

What should I do now that I've chosen my word of the year? How can I incorporate my word of the year into my everyday business?

As business owners, our growth path is rarely a straight line either. We follow the curve of market trends, cash flow challenges and more.

Feeling overwhelmed by networking? Here are 6 tips to help you get out of your own way at networking events.

Women can overcome The Smurfette Principle by building strong, supportive networks with other women.