How to Get Better Business Referrals

If you’ve ever felt like your business isn’t getting the kind of referrals you know it deserves, you’re not alone. Many entrepreneurs struggle to communicate what they do in a way that sticks.

The good news? You can change that with a few simple shifts in how you talk about your work. These three strategies will help you make it easier for people to remember you, understand what you offer, and refer you with confidence.

1. Lead with the Problem

When introducing yourself, start with the challenge you help solve. This instantly helps others connect emotionally with your message and understand why your work matters.

For example: “You know how so many women entrepreneurs feel invisible when building a business? I help them get seen and heard by building authentic connections that boost their visibility.”

When you start with the problem, you make your message relatable and memorable, and that’s the key to helping others remember who to send your way.

2. Be Clear About Who You Want to Meet

Referrals work best when people know exactly who to connect you with. The more specific you are about your ideal client or collaborator, the easier it is for your network to think of the right person.

For example: “I work with purpose-driven women entrepreneurs who feel unseen or disconnected. I help them build meaningful relationships, grow their visibility, and create the success they deserve.”

Clarity builds trust. When people can easily picture who you serve, they’ll feel more confident referring you.

3. Highlight Your Hero Offer

Your hero offer is your signature service: your best-selling product or program that delivers the strongest results for your clients and showcases your expertise.

For example: “Women entrepreneurs who feel unseen attend my monthly meetups to boost their visibility, build confidence, and connect with potential collaborators and referrals.”

When you talk about your hero offer clearly and consistently, it becomes the go-to association people have with your name — and that’s what keeps referrals flowing.

Wrap-Up

Getting better referrals starts with clarity and confidence. When you lead with the problem you solve, describe who you serve, and highlight your hero offer, you make it simple for others to spread the word about your business.

The best referrals happen when your message is easy to repeat — and hard to forget.

Need some support? Connect with us today!